Life in Couture is a lifestyle platform and women's e-commerce store. Beauty and success are not one size fits all, they are custom to what makes you happy...what makes you unique...what makes you, YOU. Often times women are forced to conform to other people's standards of beauty/success and society's current trends. Life in Couture was created for the everyday woman on the go. Women running empires, women building businesses, women being kick ass moms, women being amazing friends, women being philanthropists, women being activists, women never failing to show up for themselves, and for women who are simply existing as women.

Every initiative of Life in Couture is to promote the self-love and self-care of not only our customers, but women allover the world.

Shop our collections of luxe lipstick, glam lashes, beauty tools, apparel, and much more!



Shop Testimonials

"If you're looking for a dope lippie brand to support, HERE YOU GO! I purchased a matte lippie and fell in love. It goes on smoothly and it's super cute when you first put it on...but when it dries, it looks BOMBBB. It lasted all day without smearing on my cup or cracking. After my day was over, It came off with ease and didn't dry out my lips. Never had a matte lip to make my lips feel moisturized. I can't wait to get my fall colors!"-M. Carter


"Absolutely love the lippies both creme and matte!!! There are a variety of shades. I love that they are not drying even the matte lippies. They are long lasting and affordable! And I love the unique names each one has 💄💋" -C. Bryant


"I love the Couture Lipstick Collection. I always receive my orders in a timely manner and the packaging is cute. I mainly wear the Matte Finish. The Mattes do not dehydrate your lips, Colors are highly pigmented, and these are long-lasting lippies." -V. Lipford